Data on Steroids: Why Data Center Capacity Demands Will Increase
Barring some cataclysmic unforeseen event, the world’s demand for increased server capacity is pretty much a sure thing.
How do we know this? Let’s look at three buzzwords that continue to be popular in the tech sector: Big Data, Mobile and the Internet of Things.
All three of these terms work hand in hand. But let’s start with Big Data, the term for collecting and analyzing the massive amounts of information and turning it into actionable intelligence. Data collection impacts all sectors of life in the 21st century. Businesses, scientists, governments, advertisers, charity organizations, and sports coaches, all rely on Big Data to do things like track behaviors, study markets, and calculate risks.
The volume and velocity of data now being collected is unprecedented. Part of the reason for that growth is, of course, the growth of Internet usage and the fact that almost every click made while a user surfs can be tracked or registered in some way. A 2013 article in Daily Science states that 90% of the world’s data was created between 2011 and 2013.
The explosive growth of mobile phone and tablet usage stokes even more data creation. One quarter of the world’s population uses smart phones, according to eMarketer, and that percentage is expected to hit 50% by 2017. Those phones surf the Internet, which provides data. But just having GPS functionality turned on provides telecoms with data on where users go and when they go there.
Add the tracking of user-behavior during app usage on those mobile phones, and well, the amount of trackable data is exponential.
Internet of Things
Now, into this mix add the Internet of Things, a term to describe physical devices—Fitbit, for instance, or a heart monitor implant—that can relay information via digital channels. Previously, there were really two prevalent ways to generate and track digital data, via computers browsing the Internet and via smartphones. Now we are talking about all kinds of machines—cars, medical devices, personal gizmos, video cameras, security systems– generating data to other machines.
While the idea of the Internet of Things has been around for a while, the investors are seeing huge growth in this area as startups look for the next big thing. And each “thing” is going to generate reams of data that, while ideally useful to customers, will be sliced and diced by the company that built it—and stored, of course, in a data center.
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